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Questionnaire Design and Analysis
Description
This course forms part of the Management portfolio of UFI/learndirect.
Length of Course
3 hours
Location
Flexible
Who Should Attend
The course is relevant to individuals who currently lead a team or would like to become a supervisor, team leader or line manager.
Course Content
Businesses often use questionnaires to research the views and preferences of their customers - this course will equip the learner with skills required to get closer to the people who use your product and service. The course covers how to design a market research questionnaire, explore different ways to conduct a research programme and discover techniques to analyse and interpret the research results.
Method of Assessment
Online
Learning Outcomes
Understand the purpose of questionnaires
Select a representative sample
Explain factors which contribute to response rates
Design and pilot a questionnaire
Analyse the results