-
Website Options:
New Course
Marketing
Description
This course forms part of the Management portfolio of UFI/learndirect.
Length of Course
4 hours
Location
Flexible
Who Should Attend
The course is relevant to individuals who currently lead a team or would like to become a supervisor, team leader or line manager.
Course Content
This course explains the "Four Ps" of marketing - product, price, place and promotion - and explores the ways in which effective marketing can win loyal customers for your business. The learner will be shown how to analyse the strengths, weaknesses, opportunities and threats facing a business and how to select an appropriate marketing strategy to identify, anticipate and satisfy customer needs profitably.
Method of Assessment
Online
Learning Outcomes
Understand the marketing concept and its relevance
Be able to conduct SWOT & PESTLE to analyse market
Understand role of markets, customers and competition
Define market planning, segmentation and promotion
Appreciate the role of public and customer relation